In New Brunswick, our Trius Tours deluxe coach will depart Fredericton and pick uppassengers in Saint John and Moncton. In Nova Scotia, you can meet the coach beginning in Wolfville with pick ups in Bedford, Truro and Amherst. A great way to enjoy the festival and PEI hospitality while leaving your car at home.

Visit www.targettours.ca for details.

The 36th Annual People’s Choice Award turned out to be an extremely special occasion for the singer as he managed to win the award in the category of ‘Favorite Male Artist’, at the much anticipated award ceremony which was held at the Nokia Theatre at Los Angeles on Wednesday night.

The much acclaimed country musician attended the award ceremony with his actress wife Nicole Kidman. Although Keith Urban also received nomination in the category of ‘Favorite Country Artist’, the 42 year old singer lost to Carrie Underwood, who took home the award which recognizes country musicians. (Source)

Keith’s reputation as an elite songwriter, musician, vocalist and virtuoso guitarist is no more evident than onstage. His electrifying concerts have played to sold-out houses from Australia to Germany to England to the United States and, of course Canada. He’s sold more than 10 million CDs, had 12 #1 singles, another 20 Top 5 hits as well as 3 consecutive #1 albums. He’s won 5 Country Music Association Awards, 5 Academy of Country Music Awards and 2 Grammy Awards.

Keith Urban will be joined on opening night by AMA “Break Through Artist” winners Gloriana, CCMA winner Shane Yellowbird and others soon to be announced! When the festival line up is complete, over 25 acts will perform at the 2010 Cavendish Beach Music Festival from July 8th-11th, 2010!

Last summer the Cavendish Beach Music Festival combined some of the world’s greatest musicians and talent performing live over 3 days in breath taking Cavendish Beach, thereby linking the viewers to their favorite artists in a landmark location that typically would be visited only in their “dreams”. In addition to the artists live performances; Cavendish Beach and Prince Edward Island showcased the history of the region and culture that surrounds it. Adjacent to the Festival grounds are acres of beautiful camping areas, facilities, and of course some of the worlds most magnificent beaches and surroundings. The timelessness and beauty of the Maritimes, incredible concerts, impressive array of food, beverages, vendors and the stars above (as well as on our stages), will once again create memories destined to last a lifetime! Get in on the tradition! Come for the music, bring your friends, and don’t miss the Beach!

The most affordable way to enjoy all 4 days of the 2010 Cavendish Beach Music Festival is to purchase your four (4) day pass at the “Early Bird” price of $197.75 +tax + service fees, while supplies last! Beginning January 16, 2010, the four day pass will be $235.25 + tax + service fees, (still an incredible value!) while supplies last! Tickets will go on sale to the public beginning 10:00AM, Friday, December 11, 2009.

$4.4 million over the three days and nights it was held. Assuming the Festival was the primary reason visitors travelled to PEI, the Festival indirectly accounted for a further $538,000 of spending by visitors. This is spending associated with nights spent prior to or after the Festival. So, in total, the CBMF generated $5 million of spending, the vast majority of which would not have occurred if the Festival was not held.

“Tourism PEI recognizes the importance of events that attract visitors to our Province and the growth that happens as a direct result,” said Minister of Tourism Valerie E. Docherty. “The organizers of the Cavendish Beach Music Festival saw an opportunity to increase visitation during a slower time of the tourism year. The three-day festival in Cavendish resulted in a significant boost to the economy. Our investment in the CBMF has been important to both the industry and the Province, as we compete effectively in an increasingly challenging market.”

The CBMF ran from July 10-12, 2009 and featured well-known country bands and artists such as Big and Rich, Tim McGraw, Reba McEntire, Paul Brandt, Doc Walker, Derrick Ruttan, and approximately 15 other artists. Cavendish Beach was a great summer location for songwriters and performers to showcase their talents.
Matthew Jelley, President of Cavendish, Beaches and the Dune Shores Tourism Association (CBDS), commented that the 2009 Cavendish Beach Music Festival was the most significant new tourism product brought to the region in recent years. “The positive impact on the business community and the profiling of Cavendish as a music festival destination fits very well within the strategic direction of the CBDS organization.”

Provincial tourism occupancy numbers reflected a significant rise in camping in the Green Gables Shore region for the month of July, which reflected in a 23% increase over 2008. That spike can be directly attributed to the activity created by the CBMF.

Kevin Meyer from Meridian Entertainment Group, the promoter for the Cavendish Beach Music Festival, commented that “in over 25 years in the music festival business the launch of the Cavendish Beach Music Festival was a success in every aspect from the entertainers, quality of venue, to the music fan attending the Festival. Cavendish, and PEI, now has significant recognition and credibility in the entertainment world as a result of the execution of this first year event.”
The momentum created by this multi-day festival will continue to help the Province grow tourism during the early days of July. Jeff Squires, one of the organizers of the festival commented that, “the challenge now is to continue to build an event that is sustainable in the long term. We had an excellent introduction into the marketplace. The reality is these festivals require consistent development, resources, time, and energy to be beneficial to the tourism community over many years. We have an opportunity to build a great tourism product. Now we have to work together to accomplish that goal.”
Plans for the 2010 CBMF are currently under discussion.

For more information contact:
Jeff Squires, Cavendish Beach Music Festival
Telephone: (902) 894-7071
Email: jeff@webpei.com