FOR IMMEDIATE RELEASE                                                                                     November 15, 2016


CAVENDISH, PEI – LOTTO MAX Presents Cavendish Music Festival is thrilled to announce three time GRAMMY Award-winning multi-platinum artists, Zac Brown Band as one of three main headliners for the 2017 festival. The country music superstars will rock the stage on Sunday, July 9th, during Atlantic Canada’s largest outdoor music event July 7 – July 9, 2017.


“We’re embarking on the ninth year of the festival and we’re confident that this will be one of the best years yet,” said Jeff Squires, President of Whitecap Entertainment, producers of the annual event. “Zac Brown Band has been requested for many years, and we love that we’re bringing them to the East Coast for the first time! We had a great year operationally last year and we’re confident that 2017 will be just as great, if not better.”


Zac Brown Band joins an impressive star-studded roster of previous years’ talent including acts such as Taylor Swift, Keith Urban, Blake Shelton, Kenny Chesney, Eric Church and The Band Perry. Additional announcements to come in the weeks leading up to Atlantic Canada’s largest outdoor music festival.


Beach Bunch Newsletter pre-sale tickets go on sale Wednesday, November 16 at 10:00 a.m. (AT) until Friday, November 18 at 9:59 a.m. (AT), with public tickets on sale Friday, November 18 at 10:00 a.m. (AT). Tickets start at $169.50 + taxes and service fees. New this year, parking can also be purchased online along with tickets at www.cavendishbeachmusic.com.
For festival media inquiries please contact:
Laura Steen
Public Relations and Promotions Manager
Strut Entertainment




Samantha Pickard
Strut Entertainment


For festival information:
Kim Doyle
LOTTO Max presents Cavendish Beach Music Festival


About Zac Brown Band: 
Three-time GRAMMY winners and multi-platinum artists Zac Brown Band are one of music’s most heralded acts. Their latest platinum-certified album ‘JEKYLL + HYDE’ (Southern Ground Artists/John Varvatos Records/Big Machine Label Group/Republic Records) marks the band’s fourth consecutive #1 debut on the Billboard 200 chart. With three platinum-selling albums, ‘Uncaged,’ ‘You Get What You Give,’ ‘JEKYLL + HYDE’ and 5X platinum ‘The Foundation,’ along with their 2013 project ‘The Grohl Sessions Vol. 1,’ the band has sold over 25 million singles and eight million albums to date. They have earned a historic series of fifteen #1 hit radio singles and are only the second artist to top both the country and active rock formats.


About LOTTO MAX presents Cavendish Beach Music Festival:
Nominated for the 2016 Canadian Country Music Association and East Coast Music Association Festival / Event of the Year, the LOTTO MAX presents Cavendish Beach Music Festival is the largest multi-day outdoor music festival in Atlantic Canada now making its mark on the national stage. Named on several international top destination festival lists, the festival has become a summer tradition for more than 60,000 country music fans. Nestled in the coastal resort community of Cavendish, Prince Edward Island, the festival is surrounded by picturesque beaches with the warmest waters north of the Carolinas, camping, seaside dining and numerous attractions and adventures. Every July, Cavendish is turned into the hottest, most star-studded spot in the region! Past performers have included Keith Urban, Kenny Chesney, Taylor Swift, Blake Shelton, Eric Church, Dixie Chicks, Brad Paisley, Tim McGraw, Alabama and the legendary Reba. www.cavendishbeachmusic.com